01
Separate the main cost components
A fulfillment proposal may include inbound receiving, storage, picking, packing, materials, outbound shipping and returns handling. Integrations or special projects may have a separate scope. Ask which components are included in the quoted amount and which are charged independently.
A low picking fee is not the same as a low total cost. Compare proposals with the same forecast: order count, basket size, storage levels, parcel measurements and destinations. Without a shared baseline, different service scopes can appear to be direct price differences.
02
How stock and SKU count affect the quote
Storage requirements depend on units held and their dimensions, not just the number of product listings. SKU variety can also influence receiving, stock organization and picking work. Average and peak inventory should both be included in the brief.
Inbound frequency matters because frequent small receipts and occasional large replenishments create different handling patterns. Include cartons or pallets per delivery and any identification, checking or repacking needs. Avoid treating inventory transfer into the warehouse as a cost-free step.
03
How orders and packaging affect handling
Monthly orders are only one input. Average items per order, bundles, inserts, fragile products and packaging rules affect the work required to prepare a parcel. B2B case or pallet shipments should be described separately from single-item consumer orders.
Campaign peaks and launch uncertainty should be explicit. A forecast range is more useful than a precise number with no basis. Ask how the proposal handles changes in volume, additional services and any contractual minimums instead of assuming the same commercial terms apply to every account.
04
Shipping needs destination-level assumptions
Outbound freight depends on weight, dimensions, postcode and selected carrier service. A single nationwide average can obscure an expensive destination mix or bulky parcels. Use representative shipments to evaluate the carrier component alongside handling charges.
Separate dispatch time from transit time when comparing service levels. The warehouse prepares the order; the carrier performs delivery. Returns transport and unsuccessful-delivery handling may create additional costs, so include the expected exception workflow in the proposal discussion.
05
Build a comparable total-cost scenario
For planning, add forecast receiving, storage, order handling, packaging, shipping and returns costs under the same monthly scenario. Divide that total by expected shipped orders only if you understand which fixed and variable charges it includes. This is a comparison method, not a published Gurulog rate card.
Import duties, taxes, fiscal setup and legal advice are separate from ordinary warehouse handling unless specifically documented otherwise. Confirm currency, tax treatment, quote validity, exclusions and payment terms in the commercial proposal. Gurulog prepares account-specific pricing after reviewing your operational requirements.
